Unit 18
1) VistBrit ain VisitBritain is a national tourist board and aim to bring many international Saturday, 12 December 2015 tourists into the country and encourage more people to have a holiday in their home country and visit some amazing places without having to go abroad. In 2007, £1 million into marketing campaign to boost tourism in rural areas and they promoted rural destinations. The campaign was to remind visitors of the appeals of rural areas. This year, the tourist board launched a three-year campaign which is named ‘Countryside is great’. The main locations the campaign is focusing on is: Yorkshire, Lake District, Peak District, Cotswolds and Cornwall. They also aim to create 1,300 by 2018 in the rural tourism industry. The main aim of the three year campaign is to build interest of rural areas for international visitors as National Parks are not receiving many inbound tourists as they go more to the cities. The VisitBritain website gives information to tourists both inbound and ...